How do web applications increase conversion and sales?
In short
A web application increases conversion when it shortens the customer’s path from need to action: it simplifies choosing an offer, lets customers get things done without a phone call or form, works around the clock and connects straight to payments, bookings or the company’s systems.
Where do customers drop off?
Customers most often give up at three points: when they don’t know what to choose, when they have to call or send a form and wait, and when the process is too long. A well-designed web application removes each of these points.
Four ways a web application increases conversion
- It simplifies choice. A package comparison, a configurator or a few questions instead of a long product list.
- It lets customers get things done straight away. Purchase, booking, registration or document signing without waiting for a reply.
- It works 24/7. Customers don’t put off their decision until Monday.
- It connects to the rest of the business. Payments, invoices (including in KSeF, the Polish national e-invoicing system), stock and CRM update automatically.
Examples
- ASIRE — a platform for selling medical packages guides the customer step by step from need to purchase. The implementation took around 2 months.
- Evenado — ticket sales, event management and settlements with KSeF invoices in one system.
- UMED Łódź — registering for an event takes a few seconds, and the organiser has full control over the participant list.
Where to start?
With an analysis of the customer journey: where people drop off today and why. The analysis with wireframes can be delivered as a separate stage, and only then do you build the application — see how we work.