E-commerce and sales · Optical stores · Poland
Coblit took the Optylux optical store chain from in-store sales to e-commerce: new website, WooCommerce shop, Tpay payments, logistics and SEO.
About the project
We carried out a full transformation of the website into a sales platform: a new website, shop, products and stock levels, payments, logistics and a content structure built for SEO.
“We wanted to launch online sales and create a new revenue channel for our chain of optical stores. Coblit guided us through the entire transformation to e-commerce — from rebuilding the website to launching the online shop and integrating payments. As a result, we were able to start selling online and make our offer more accessible to customers. The cooperation was very efficient, and the team understood both the sales and the technological side of the project well. We strongly recommend them.”
Translated from Polish
Project journey
The store chain sold only in-store — with no online shop and no visibility in search engines, so customers looking for products online ended up with competitors.
Every day without a solution meant more manual work, slower service and missed opportunities.
We carried out a full transformation of the website into a sales platform: a new website, shop, products and stock levels, payments, logistics and a content structure built for SEO.
The company moved from an offline model to omnichannel sales.
Who it’s for
We see similar challenges in many companies. If you recognise yourself in this list, this project shows what we can do for you too.
Chains of brick-and-mortar stores and shops
Optical, jewellery and beauty stores
Manufacturers that have so far sold through distributors
Wholesalers moving into B2C sales
Local brands growing onlineCompanies that want customers from GoogleWhy it works
The online shop reaches customers beyond the stores' catchment area, without opening new outlets.
A content structure built for SEO and a blog make it possible to capture traffic that used to go to competitors.
Products migrated together with their stock levels show customers what is available.
Tpay payments and shipping integrations close the online sale from order to dispatch.
The chain moved from an offline model to omnichannel, where the stores and the online shop complement each other.
How we ran the project
This is how we worked together on the Optylux project: from understanding the processes, through wireframes and architecture, to rollout and further development.
We talk to the people who will use the system. We map out how processes work today, where time and money are being lost, and how they should work a year from now, once the company has grown.
We build what solves a real problem — not a list of features nobody will use.
We design screens and user journeys in Figma and test a clickable prototype with future users before the first line of code is written.
You see and test the solution at the outset — changes to a mock-up cost a fraction of changes to a finished system. You can order the analysis and mock-ups as a separate stage.
We choose technologies to match the goal, the budget and the systems already running in the company. We design the architecture, integrations and data security so that the system can grow together with the business.
WordPress
WooCommerceNo costly rework a year later — the system is ready for more users, more data and new features.
We work in short stages and show a working version every few weeks. We launch the features that deliver the biggest savings first.
You have constant visibility of progress, a say in the direction and see the first results sooner.
We test the system, migrate the data, launch it in the production environment and train the team in day-to-day use.
A smooth start without downtime — from day one the team knows how to work in the new system.
After launch we monitor operation, respond to tickets under the SLA and extend the system with further features and automations.
One partner from idea to ongoing development — you are never left alone with the system.
How we work with every client Technologies we build with
Ready for your own success story?
Facing a challenge similar to Optylux? We’ll show you how quickly you can go from idea to a working solution.
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