Websites · Active tourism · Poland

Tour sign-ups taken online — a website that wins customers, not one that just looks good

Coblit built a WordPress website with sign-up forms for Torpedowe Wyprawy Rowerowe — cycling tours offered online and a customer acquisition channel.

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About the project

Torpedowe Wyprawy Rowerowe

We designed and delivered a WordPress website that works as a sales tool — with a structure tailored to the offer and sign-up forms.

“Coblit prepared our project’s website from start to finish — from the UX/UI design to the full WordPress implementation and contact forms. This allowed us to start promoting our events professionally and communicate with participants more effectively. We greatly appreciate the speed of delivery, the good contact and the team’s commitment. We recommend working with Coblit.”

Torpedowe Wyprawy Rowerowe

Translated from Polish

The outcome at a glance

An online presence
A customer acquisition channel
Sign-ups taken online
A foundation for marketing and SEO

Project journey

From challenge to success

Problem

The tour offer existed but wasn't being sold effectively online — there was no place to present it and no way to collect sign-ups.

No central place to present the offer
No way to collect sign-ups
Scattered communication with customers

Cost of the problem

Every day without a solution meant more manual work, slower service and missed opportunities.

Lost potential customers
A disorganised sign-up process
Limited project growth

Solution

We designed and delivered a WordPress website that works as a sales tool — with a structure tailored to the offer and sign-up forms.

Structure tailored to the offer
Content and presentation of the tours
Sign-up forms (lead generation)
Mobile version

Business results

After the rollout, the client had a working solution that took over work previously done by hand.

An online presence
A customer acquisition channel
Sign-ups taken online
A foundation for marketing and SEO

Who it’s for

Who this kind of solution helps most

We see similar challenges in many companies. If you recognise yourself in this list, this project shows what we can do for you too.

Organisers of tours and active tourism
Travel agencies and guides
Sports schools and camps
Agritourism and accommodation providers
Small service businesses
Projects testing a business model online

Why it works

5 reasons why this solution works

I want a similar solution

Online sign-ups
Forms let people sign up for a tour straight away, so interested customers don't get lost along the way.
The offer in one place
A website structure tailored to the tours organises the presentation of the offer, which was missing before.
An organised sign-up process
Sign-ups arrive in a single format instead of through scattered communication.
Convenient on the phone
The mobile version lets people browse tours and sign up without sitting down at a computer.
A foundation for marketing
The website is the base for marketing and SEO activities on which further growth of the project can be built.

How we ran the project

From analysis to ongoing development — one partner at every stage

This is how we worked together on the Torpedowe Wyprawy Rowerowe project: from understanding the processes, through wireframes and architecture, to rollout and further development.

01
Analysis and workshops with the client’s team
We talk to the people who will use the system. We map out how processes work today, where time and money are being lost, and how they should work a year from now, once the company has grown.
In this project
- We established how customers currently sign up for tours and what they need before deciding
What you gain
We build what solves a real problem — not a list of features nobody will use.
02
UX/UI mock-ups and prototype
We design screens and user journeys in Figma and test a clickable prototype with future users before the first line of code is written.
In this project
- In Figma, we designed a website that leads straight to sign-up
What you gain
You see and test the solution at the outset — changes to a mock-up cost a fraction of changes to a finished system. You can order the analysis and mock-ups as a separate stage.
03
Technology selection and architecture
We choose technologies to match the goal, the budget and the systems already running in the company. We design the architecture, integrations and data security so that the system can grow together with the business.
In this project
- WordPress with forms — fast delivery and easy editing of the offer
Technologies in this project
- WordPress
- Forms
What you gain
No costly rework a year later — the system is ready for more users, more data and new features.
04
Building in stages
We work in short stages and show a working version every few weeks. We launch the features that deliver the biggest savings first.
In this project
- Structure tailored to the tour offer
- Sign-up forms and a mobile version
What you gain
You have constant visibility of progress, a say in the direction and see the first results sooner.
05
Testing, deployment and training
We test the system, migrate the data, launch it in the production environment and train the team in day-to-day use.
In this project
- Fast launch of the website and the customer acquisition channel
What you gain
A smooth start without downtime — from day one the team knows how to work in the new system.
06
Support and development after launch (SLA)
After launch we monitor operation, respond to tickets under the SLA and extend the system with further features and automations.
In this project
- A foundation for marketing and SEO
What you gain
One partner from idea to ongoing development — you are never left alone with the system.